Good news!
Soon things are going to change dramatically for you.
Imagine having a website that brought you more clients, more appointments and more money!
Let’s face it -- if your website isn’t building relationships, getting you more clients and making you more money there is really no point in having a website.
It's a proven FACT... If you don't have a well-built salon website driving clients to your Salon or Spa, you are literally missing out on the single biggest source of new clients in the world today.
Truth be told: the internet is now more important than all other forms of media and advertising put together as a means of attracting new clients to your Salon or Spa.
My research has shown that 90% of Salon and Spa owners do not use, nor do they understand how to use the internet effectively to get MORE clients and MORE sales for their salon or spa.
What are the other 10% of owners doing?
Well, for one, they are making a lot of money, each and every month by making the Internet an integral part of their business. Now, imagine what could happen if one of your competitors are in this 10%?
What would your cash flow look like if you suddenly started losing three, four or five clients each and every week? Can you really afford NOT to be leveraging the power of a website and the internet?
What would it be worth to you to gain an extra 10 to 20 or more clients each and every month, with little extra work or effort? You could be one of the Salons or Spas that are making well over $100,000 per year from their website alone.
Owners ask me all the time, “Dan teach me, show me how to build a website that really works.”
I usually respond by saying “You don’t want me to teach you or show you how to build a website. What you really want is website that brings you ten, twenty or more clients a month and generates tens of thousands of dollars in sales for you, true of false?”

Whether you're an owner building your first site, or you have multiple sites with all the latest bells and whistles, your website should work for you 24 hours a day, to get your phone ringing and door swinging.
The purpose of your website is to get you MORE clients and MORE sales. If it is not doing that, it is failing.
When you know what is at stake creating a website is a BIG undertaking. Throughout my teams combined experience of over 32 years, we continue to see many salon and spa owners struggle to get their website up and running, and then leverage it properly to get MORE clients and MORE sales.
And it's no wonder it's such an overwhelming task.
Just think of everything you have to consider when building your website:
Thinking about all of this can get overwhelming, and in the whirlwind of getting your site up and running, here's what usually happens...
Your overall strategy, client attraction, marketing and sales process are overlooked and it FAILS to attract and captivate your visitors. In other words you are not getting new clients and you are not making any money. Your website is actually costing you money.
The bottom line is: websites are highly misused as marketing tools. They're either beautiful, passive brochures that don't get attract any clients or flashy messes that are so cluttered that they actually drive people away because they're so confusing (you know the ones).
We’ve seen hundreds of intelligent, well-meaning salon and spa owners fail to set up income-generating website. Their website becomes a headache.
Most owners are just happy to be done with their site. Once they get it done… they STOP!
It's a fact that MOST owners don't give their websites a second thought once they're up and running. A recent study found that 54% of business owners with a website barely make updates to it once it's built.
That is a huge mistake! I update my website on a monthly basis sometimes on a weekly basis.


A website is dynamic. Your website (if done properly) brings you more clients, more appointments and more money!
You want to take care of your site, give it some serious attention.
Here are some of the KEY reasons why many owners commonly miss the mark costing owners thousands and thousands of dollars in lost sales and clients...
Designed before 2008 -- because the speed of business and the internet is moving faster than ever if your site was built before 2008 it is most likely dated and doesn’t reflect the latest trends.
No new content in the last month -- if you want your website to show up in the search engines like Google and you want new clients to visit your website, salon or spa you need to update your content on a regular basis.
Your website is an online brochure -- if you consider your website just an online brochure then you have serious problems. Websites that are online brochures do NOTHING to bring new clients to your salon or spa!
You are not getting new clients -- yes, I’m talking about getting new clients coming to your salon or spa and spending money with you.
No return on investment -- You have not seen a return of investment from having your website built. Of course that means you have been keeping track of your new clients that came from your website.
You, your staff or your website designer wrote your website copy -- Your website copy was written by someone without client attraction and marketing expertise. This is a critical mistake most salon and spa owners make who are not properly trained in marketing.
Website is not part of your overall marketing plan -- your website is not integrated into your marketing plan which means you’re not leveraging the power of your website effectively.
Your salon or spa doesn’t show up in the search engines -- this is the fastest way to lose business and clients.
There is no social media on your website -- you are not incorporating social media – this is a MUST today, like it or not.
You used a template to build your website -- you have a template website and it LOOKS like it!
You have website shame -- it’s outdated or off-brand and you know it!
The days of being able to throw a website up and get clients to come to your salon or spa are long over. Almost every salon and spa has a website these days. Your website needs to stand out from all your competitors.
Your website needs to be planned out strategically for maximum results and needs to incorporate proven client attraction and marketing techniques in order to be more than just another pretty website.

These days, the Internet is filled with free website templates and blog sites where you can build your own site at no charge. While these can be a great start, to be competitive, you really need a great custom website design, and here’s why:
1. Save Yourself Time
No matter how little time they tell you it’s going to take to set up your website, there’s still a learning curve, and it’s likely you’re going to spend hours figuring it out. Let’s be honest—there’s more to creating a website that will bring you more clients, more Appointments and more money than just picking out a template and throwing in some text and photos.
My team of experts has spent years perfecting web design, web programming and online marketing. They are on the leading edge of search engine ranking, key word searches, mobile marketing etc. My team will get the job done for you right the first time and save you hours of frustration.
2. Save Yourself Money
Spending several thousand dollars on your website seems like a huge investment until you price other advertising. Do you remember what yellow page ads cost? Have you check out the cost of newspaper and magazine ads and other print media? Most print media comes and go. Your lucky if your clients and potential clients see your ad. Your website is always out there working for you 24 hours a day, 7 days a week building your brand and helping building awareness of your business in the community.
And it’s likely that you will need to pay a professional at some point to help you with technical aspects of your site—or to redesign your site altogether if your homemade site just isn’t working for you.
Why not just invest a little more upfront and save yourself money in the long run?
3. Look Professional, Not Like an Amateur
Templates are everywhere, and that’s the trouble. You need a unique look for your website, so you can stand out from the crowd. It is important to make a good first impression as your website is a direct reflection of your business. You only have a few seconds to make a great first impression on your website visitors. Don’t risk driving you clients away, because your website looks amateurish.
My team will create a custom look for your salon website that’s sharp, fresh and inviting.
4. Don’t Confuse Your Clients
Can your clients find what they’re looking for on your site? Does your website motivate them to pick-up the phone, call you and make an appointment? Does your web flow confuse your clients?
Your website is a critical part of your marketing plan and it needs to get you results! An updated look is NOT the only thing you should be concerned with.
Let’s face it --if your website isn’t building relationships, getting you clients and making you money there is really no point in having a website.
Unless YOU are an expert in client attraction and salon marketing, your website is probably missing several, if not many, of the key components your website MUST have to establish your salon or spa as the place for your potential clients to trust for their beauty and glamour needs and wants.
My team of experts will help position your salon or spa as unique and a “cut above” all other salons and spas in your area making your salon the only choice for clients.
5. Get More Appointment and Clients
There’s no sense in having a great website if no one sees it. And see, whether you realize it or not, strategy is everything. You can have the most beautiful website in the world, but if you are not getting visitors to your website, it's not going to get your phone ringing.
My team will get more visitors to your website using proven, low cost to no cost techniques. They will also create a list of keyword searches to help you connect with your ideal clients and attract the search engines.