Is your salon or spa visible to local online searches by clients who want to come and spend money in your business?
Local online searches have surpassed traditional searches for finding local businesses like a salon or spa. To satisfy their needs. Your success depends on your customers finding you when they need your products and services.
You are missing a tremendous opportunity to attract new local clients, book more appointment and make more sales.

1. In the past, the Phone Book was the standard for salon and spa marketing, not anymore. Think about the last time you needed to find a local business. Did you look in a phone book? Or did you go online to search for the services you needed? More and more people are performing local searches (searches that include a location in the phrase such as hair extension, Orlando or Brazilian Blowout, Boston or Day Spa, Portland) on Google.
2. Clients searching for local salon and spa services online are often in need of their services right now or very soon. In other words, these clients aren’t just browsing they’re ready to book their service. It may be a Botox treatment, a day at the spa, cut and color or pedicure or dozen other services.
3. Local search marketing attracts you more clients converts better than traditional advertising. Local online marketing allows you the flexibility to present more information like photos, videos, reviews, and coupons that aren’t available with the phone book or newspaper advertising. This additional information can be what persuades a clients to choose your salon or spa over one of your competitor’s.
4. Mobile internet usage is growing everyday. When was the last time you went anywhere without your phone? Mobile phones are being used by more people to find the “best” local services on the go.
5. More clients, more profits. Traditional forms of advertising such as newspaper or magazine ads, radio, and television markets to consumers when they are not actively searching for your services. These forms of advertising are also only in front of potential clients for a short time and only reach a small number of people. For example, if you were to place an ad in a local newspaper, it might only be there for 1 day and many people who are reading the paper may not even see it. Even those who do see it may not be looking for your services at that time.
A local online Presence like being on Page One of Google not only puts your business in front of people at the exact moment they are in need of your services, when managed properly your salon or spa will be on Page One of Google for a very long time.
6. By simply having you spa or salon show up in local searches, you will automatically increase your local brand awareness. Even if a client chooses one of your competitors over your business; they will have still seen your salon or spas name and will become familiar with it. Over time, your business will ultimately become more recognizable to local clients.
7. Online marketing creates 24/7 word of mouth advertising. Many people rely on user reviews to help them make decisions about whether or not to buy a product or service. By getting reviews from your clients online, your clients will be promoting your business and attracting new clients 24 hours a day, 7 days a week for you.
8. You can have the most amazing website in the world, but if no one knows it’s there, it isn’t going to help you make money. A strong local online presence allows your amazing website to be found my potential clients who have interest in your services.
9. Maybe the most important reason of all, most local companies aren’t using online marketing effectively, if at all. By starting to develop your online visibility now, you will have a huge head start on most of your competition. Now is the time to take advantage of local SEO to increase your online visibility and attract more customers. If you don’t your competition will.
Let my team of top notch experts create a powerful local presence for you. Increase your overall online visibility, attract more local clients to your door, get your phone ringing.

Contact us for a free consultation and find out how local search marketing will propel your business to the forefront of local listings so your customers find you instead of your competitors.