Social Media Is a Game Changer I am delighted and honored that LNE & Spa magazine Editor in Chief Denise Fuller has invited me to be a contributing expert author. My article “The Social Media Revolution” has been published in August (http://www.lneonline.com/). It has some powerful ideas and strategies on how to monetize social media. Enjoy! THE BUSINESS CLIMATE AND THE way skin care and spa professionals communicate with their clients has evolved so much in the last five years that you may be confused with all the changes that (Click here To Read more…)
Archive for the ‘Attract New Clients’ Category
The Ugly Truth about Groupon
As Groupon has gained popularity in the last couple of years there has been a lot more buzz and talk about Groupon and similar Groupon clone programs among salon and spa owners. Recently I have been getting more and more questions from salon owners asking me, “Dan, what do I think of Groupon as a way of getting new customers?” Some salon owners think this strategy is the Holy Grail of marketing.It’s the ultimate solution to attracting new clients. After all, you are only paying for results. These sites don’t charge (Click here To Read more…)
