“New Book Reveals Amazing Secrets
That Can Transform Any Salon Or Day Spa
In Any City, In Any Economy Into A Profitable
Stress-Free Business That Runs Smoothly
Without Your Constant Personal Presence!”

• Are you financially stressed in your salon/spa – working 50+ hours each week just to make ends meet?
• Is your salon/spa business sucking the life out of you? Physically draining and preventing you from having a normal life, such as family get-togethers, time with your friends, your children’s sports day, dance performances, and so on.
• Are you tired of seeing your competitor’s salon and spa getting packed with clients… and driving around in their fancy cars and living the great lifestyle? Yet, you’re wondering when it’ll be your turn to “make it big”?
• Is your appointment book still empty, despite investing hundreds of dollars in fancy yellow page and newspaper ads?
• Are you sick of struggling, taking all the risks and putting in “sweat equity” that you’re about ready to throw in the towel and get a “regular job” with regular work schedule and regular pay?
• Are you so cash-strapped you are seriously considering closing down your salon/spa business?

If you answered 'yes' to one or more of these questions, then Lies Salon Owners Believe will be the most important book you’ll ever read.

A "Must Read" for Every Spa and Salon Owner !

Lies Salon Owners Believe by Dan Lok is a must read for every entrepreneur, spa and salon owner. This candid book offers valuable business principles and marketing strategies gleaned from Lok's own firsthand experience, making it a valuable masterpiece packed with a wealth of useful information. Reading this book prior to opening a business will help you avoid the countless pitfalls commonly encountered by many in the industry, and give you the tools to create a successful and thriving business!

Denise Fuller, Esthetician at Les Nouvelles Esthetiques & Spa Magazine,

Editor in Chief of American Edition

Coral Gables, Florida

Dan. I got the book and inhaled it! Good, Good stuff. Thank you for being an inspiration.
Via Facebook Comment, Maura Emerson

Hey Dan, I have read your book... It was great information. I wanted to know what your loyalty program was though... How can I get that information?
Via Facebook Comment, Dee Theeyebrowqueen Towns

Just finished your book "lies salon owners believe and the truth that sets them free" read it in 2 days, was very inspiring! Thanks :) xx
Via Facebook Comment, Faye Russell

This book is an easy to reference gem. I will read it more than once. I rarely save books, but this one is staying.
Via Amazon Review, Maura Emerson

I have been a stylist for 30 years and a salon owner for 12 years. I received a lot of useful information and a sense that Dan understands our industry.
Via Amazon Review, Leanne Tibesar

Just ordered my book, so exited i hope it will get here really quick!!!!
Via Facebook Comment, The Pamper Room in St Peter

Highly motivating for me. Already started phase 1 of my marketing system. The results are wonderful! Thank you
Via Facebook Comment, Kimberly Gibson

Here are some of the many secrets revealed in this breakthrough, one-of-a-kind book:

• The real difference between wealthy and struggling salon owners. (If you could only learn one secret in life, this should be it!)
• The only reason you should be starting a salon or spa business! (If you don’t follow this advice, your business is probably going to fail quickly. And even if it doesn’t “fail” completely, you’ll live a life filled with constant headaches, struggle, and soaring stress levels.)
• The difference between working “on” your business and working “in” your business. Which one you should be doing and why it is critical to your short and long-term profit, satisfaction and success.
• The disturbing "glass ceiling" of success that virtually every salon or spa owner hits - where income peaks, plateaus, and eventually goes down and the ONLY way to counteract this dangerous, business-destroying menace.
• How to have a business that supports your lifestyle (any lifestyle you choose)… instead of having a business that forces you to live for it.
• The fastest way to get off the “Salon Business Treadmill” and build a business that is independent of you the salon owner.
• The single biggest reason why virtually every salon or spa owner Dan has ever met works TOO hard - and yet their business still doesn't work.
• Why your own flawed definition of what a "business really is" might be the very thing that's holding you back. Understanding this one principle thoroughly and allowing it to change the way you think could be worth the cost of this book 10 times over.
• The biggest LIE salon owners tell themselves about why they went into business for themselves. If you're telling yourself the same LIE, you'll never achieve the freedom and success you really want, regardless of how hard you work.
• Discover the real secrets of effective marketing and advertising. How to save huge dollars on of all your ads, promotions and marketing.
• A simple, foolproof way to predetermine whether any ad or promotion you’re considering using will be a success or failure before you ever invest a dime in it. Now you can bring in all the new clients you need without wasting money needlessly.
• How to use the internet and Social Media Marketing to make tens of thousands of extra dollars.
• How to “target” and get the affluent clients most salon owners don’t undersrstand, are actually afraid to go after so you have no competition.
• How to escape price competition and totally avoid the “cheapest price battle” altogether.
• How to build rock-solid client loyalty by doing this one simple thing.
• Discover how to mine the hidden profits in your client base – without any “hard-sell” tactics whatsoever.
• How to bring a constant, steady flow of new clients in your salon or spa. Discover how to use powerful Promotional Advertising technqiues to get dozens, or even hundreds of clients to come to you instead of you soliciting their business.
• Discover the simple principles to increasing your sales by 10%, 25%, and far more in the next 6 to 12 months. This set of powerful, yet simple principles is so grounded in common sense, you’ll kick yourself for not having recognized them sooner.
• Discover what clients really buy. This shocking secret can turn your business around in a hurry. (If you don’t understand and apply this principle, your business will drift aimlessly)
• How to weed out and systematically “fire” clients who are difficult or don’t value your services. And how to replace them with high-quality clients who are a pleasure to do business with.
• How the myth of “having the best service” can hurt your sales. Find out why do so many salons/spas that offer excellent services fail or barely manage to make ends meet from month to month.
• The single greatest reason you are not making the kind of money in your business or working the amount of hours you want!
• How to re-ignite your passion and find a deeper meaning - beyond just the money - to sustain you and your salon or spa business in the long run.
• The secret business strategies that fueled the success of Sweet Nail (Dan’s salon) and how you can duplicate them for yourself.
• And so much more!

Don I just want to thank you for writing your book (lies salon owners believe) it's brought back motivation and encouragement in what I am doing in my own life. Sometimes we just need to hear it from an outside source. THANK YOU AGAIN
Via Facebook Comment, Marjorie Torres-gularte

Well said. Now I really do feel better about saying no. By the way, your book is amazing.
Via Facebook Comment, Leanne Kenyon Tibesar

I really enjoyed this book. It had great advice and insights to things I had not thought of before. Very helpful, great piece of work!
Via Amazon Review, Carina Pantoja

It helps to read books with positive message, that reminds you that it's ok to want better things for yourself and your family. Book has a lot of good general ideas... The main thing, it will make you excited about your business.
Via Amazon Review, LaLa

“This Book Is A Masterpiece!”

"This book is a masterpiece! This is the single most mesmerizing and effective book on growing a salon business I've ever read. I run one of largest full service salon and spas in BC, I found myself re-reading chapters and fiercely taking notes on how I'll leverage Dan's ideas. I'm glad I got it before my competitors did."

George McCaulley
Owner of Axiom Salon and Spa

“It Is About Time For A Hero To
Step Forward And Help Our Industry”

“As a hair styling coach and hairstylist for 35 years, I read Dan Lok's Lies Salon Owners Believe with excitement & curiosity. I couldn’t put the book down. The pages flow from start to finish with proven business principles and marketing strategies. Every page bursts with practical guidelines and strategies though seemingly obvious are neglected and overlooked by salon owners when they market their services.

If I owned a salon, I would immediately apply all your lessons and join the client loyalty program right away. I would definitely become a member and use your system to beat my competition and become a wealthy salon business owner.

You’re a life saver, where have you been all these years? It is about time for a hero to step forward and help our industry."

Jannie Lam
International Hairstylist
Coaching Leadership Development Skill & Team Building at Suki's International Hair Salons
"Excellence in Service Award" in Berlin International Women's Club
Producer & Founder at Salon Chic At Home

“I Never Read A Book That's So Simple, Yet So Profound...”

"For the past 21 years, I’ve been helping small businesses discover how to attract more customers and make more money. In those 21 years have I never read a book that's so simple, yet so profound.

Lies Salon Owners Believe is the answer to any salon business owner who wants to get more business right away. If you've ever wondered how to beat the competition, pull in more customers and dramatically grow your business, Dan shows you the key steps to take.

Let's be honest. Most salons could be making a lot more money, just by making a few changes. Finally you can discover what's been holding you back from the success you know your business is capable of. Get this book and read every word!"

Charlie Cook
President, MarketingForSuccess
Consultant to Fortune 500 companies that includes Forbes, AETNA, & AT&T.
Author of "Insider Secrets To 15 Second Marketing" and "Insider Secrets To Attracting More & Better Customers"

“This Book Is Destined To Become
The Salon Business Bible.”

"As a serious entrepreneur, I've read just about every book on marketing printed in the last 20 years. Although I don’t have a salon business myself, I think Lies Salon Owners Believe by Dan Lok is an outstanding marketing book for ANY business owner! It is packed with bite-sized chunks of practical wisdom, breakthrough insights, and unique sales and marketing tips. Dan’s whole take on ‘pricing’ is right on the button – and is something I had to learn the hard way. That one tip alone is worth far more than the price of the book. Read this book with pen in hand, take notes, and more importantly TAKE ACTION on what you learn. This book is destined to become the salon business bible."

 

Dave Dubeau
Marketing Consultant and Publisher
Results Enterprises Inc.
Author of "Secrets of Peak Performers", "Money Making Marketing for Canadians" and "Creative Real Estate Investing for Canadians"

“Buy And Study This Book Immediately!”

"Dan, you have done it again! This guide will not only work with salon owners and upper management, but there is so much information in here many other businesses and sectors could also apply these strategies with great results. Buy and study this book immediately!"

Robert Arthurs
Canada's Premier Certified Business Coach
Co-Author of “Living An Extra Ordinary Life”
Manager, Procurement & Business Opportunities
BC Olympic & Paralympic Winter Games Secretariat

“It's Like Reading A Simplified Version
of The E-Myth Revisited”

"A great simple read, easily finished in an evening, I was intrigued to know the 7 lies and they are so totally true.

I have seen a lot of small business owners and entrepreneurs struggle with these lies. The book's dedication is to all the salon and spa owners that still have a dream of having more freedom, more profits and more fun in their business. I believe that this book has much broader ramifications than salon and spa owners. The principles inside this book are applicable to any small business owner or entrepreneur. It's like reading a simplified version of The E-Myth Revisited with 7 simple action steps to turn your business around.

If you focus on implementing the solutions to these 7 lies, your business can only improve. I am not a salon or spa owner. I am a real estate investor. Today, I own and manage a multi-million dollar portfolio and I had to deal with these 7 lies in my business. Dan and DJ have used the platform of salon and spa owners to bring these universal truths in an easy to digest and implementable story."

July Ono
Author, Your Million Dollar Network
President of On The Beach Education®
(July's investment company now owns and manages over a $30 million commercial real estate portfolio)

100% of author's profits from the sale of this book will be used to support Kiva. Cick here to learn more >>