When salon owners strategize salon promoting ideas for their salon, beauty parlor, nail salon, or day spa, it’s natural that they focus on online salon marketing techniques because they are generally so cost-effective. But what if I told you there is a simple offline strategy you can use that will keep your business front-of-mind with your customers without costing time, effort, or money.
It’s something you look at every day: sales receipts!
This article will show you how I help my own clients turn the simple black-and-white sales receipts that they already generate to …
Continue Reading »
In this post, I’d like to talk to you about how you can use the tried-and-true strategy employed by insurance companies to make your beauty salon marketing messages so powerful that they cannot be ignored.
The “secret sauce” in this recipe is fear.
You probably don’t sit around thinking about worst-case health scenarios, but insurance companies do. They use those scenarios and the fear attached to them to shock you into buying a product that you wouldn’t have considered otherwise. Our fears, whether they are about health or beauty motivate us to make …
Continue Reading »
Does your beauty salon marketing campaign appeal to your prospects hearts or to their minds? If your materials lead with a presentation of your product’s features and/or your own credentials, you’ve lost before you’ve even begun.
Why? Because…
BENEFITS appeal to EMOTIONS
FEATURES appeal to LOGIC
LOGIC JUSTIFIES EMOTION and EMOTIONS DRIVE SALES
7 Seat-Filling Benefits of Emotional Beauty Salon Marketing
Once you become attuned to the emotional component that’s used in beauty salon marketing and advertising, you’ll see it everywhere you look…and become more aware of how it’s working on …
Continue Reading »
Every salon owner works hard to make a sale. And whether you own a beauty salon, a nail salon, a hair salon, or a day spa, there’s no sweeter sound than the ‘ka-ching’ that signals an initial purchase that brings you revenue.
But here’s something far too many salon owners overlook. There’s a difference between revenue from a one-time sale and long-term profitability. They don’t realizethat in salon marketing, the ‘ka-ching’ at the cash register is the beginning, not the end, of a process that leads to profitability.
The first thing you need to understand is that the …
Continue Reading »
I still remember the day that Judy called me. I could hear and feel the anxiety and fear in your voice.
She was high strung on the phone and rattled facts, figures and stories in a hysteretic voice speaking faster and faster as each second passed. She wasn’t making any sense getting confused jumping from story to story. Going back to her child, then cosmetology school or was it when she started her apprentice, then her first job, then when she was stylist and back to an apprentice. Then her dream and …
Continue Reading »
THE BATHROOM IS GENERALLY the smallest room in the spa, which also makes it the most overlooked space. Why is that? Many clients are won or lost by your spa/salon bathroom. Does your bathroom meet your clients’ standards?
There is nothing as critical as a bathroom. If yours is filthy, you may lose a client forever. They may think you do not care enough about sanitation and are cutting corners or not cleaning properly.
Because it matters!
Most spa owners recall the news story about Paula Abdul contracting a nail fungus from a salon, which left …
Continue Reading »
Social Media Is a Game Changer
I am delighted and honored that LNE & Spa magazine Editor in Chief Denise Fuller has invited me to be a contributing expert author. My article “The Social Media Revolution” has been published in August (http://www.lneonline.com/). It has some powerful ideas and strategies on how to monetize social media. Enjoy!
THE BUSINESS CLIMATE AND THE way skin care and spa professionals communicate with their clients has evolved so much in the last five years that you may be confused with all the changes that have happened before …
Continue Reading »
This may be the most important message I’ll share with you this year.
It’s not about attracting more clients or managing your staff better.
It’s about YOU and taking care of yourself.
As you know, I connect with a lot of salon and spa owners.
And too often they are in pain, trapped in their business.
This is how they get to me in the first place.
They want the best for themselves, their family, their staff, and their clients.
They want to grow.
They want to have, accomplish and become MORE than what they are today.
But somewhere along …
Continue Reading »
Recently I had a discussion with a salon owner.
Let’s call her Ashely.
She has some REAL serious problems with her salon.
Background
Ashely owns a small salon with 3 chairs in a city of 125,000 in a Midwest state. There are thousands of salons just like Ashely’s all over America, some in larger cities and some in smaller cities.
They typically face the same challenges even though the prices of their cuts may Ashely vary from $13 to $25. (I know your numbers might be different depends on your geographic area, but the same principle applies) …
Continue Reading »
I had a senior nail artist at my salon who I will call Megan. Very experienced and has been with me since the day we opened.
Clients love her talent and rave about her work. She has the highest re-booking rate at our salon.
However, there’s this on-going conflict between her and my fiancée Jennie who manages the salon 3 days a week.
Jennie keeps saying, “I can’t stand her! She just doesn’t listen to me!”
I keep asking her, “What do you mean?”
Jennie with some passion says, “She’s always giving me …
Continue Reading »
Leave A Comment
