Dan Lok, a multi-millionaire and serial entrepreneur, has directly influenced thousands of salon owners annually as an advisor and business coach.
Dan’s rise to success did not come easily. When he first came to North America, it was quite a tough cultural adjustment for him. With his limited knowledge of the English language, it compounded the communication barrier even more. He only had a few friends who understood what he was going through. Most people made fun of him. School life was a real challenge – both inside and outside the classroom. Eventually, Dan dropped out of college.
His early career was marked by adversity and struggle. Dan got his first job when he was 16. He was a grocery bagger at a local supermarket, making minimum wage and barely making ends meet. Quite understandably, that’s the one and only job Dan ever had.
Since then, Dan has only worked for himself. Instead of attending business school, Dan enrolled in the school of hard knocks where he learned firsthand the painful way of what works and what doesn’t work in any business.
Through hard work, relentless determination, guidance from his mentors, today Dan is a multi-millionaire and a street-smart business pro, who spends the bulk of his time personally managing his businesses and investment portfolio.
Because of Dan’s transformational journey to reaching the top when is just in his early 30s (yes!), he believes in giving back to the community, and actively seeks opportunities where he can share HIS real world strategies and proven business fundamentals.
Widely celebrated as the "Salon Business Expert," Dan has been helping thousands of salon owners around the world earn significantly more income, with less stress, less uncertainty, while having more fun and freedom in their business than they could ever imagine.
Dan says his proudest accomplishment in life is being a good son, where he has been able to fully provide for both his mom and dad so they don’t have to work – for the last 5 years.
His salon, Sweet Nail, is one of the most popular salons in Vancouver, BC.

We invite you to explore this website that chronicles the incredible “rags-to-riches” story of Dan Lok… some of the amazing secrets he discovered on his journey… some of the “mind-shifts” that occurred which allowed him to transform his salon business, his financial situation and his life, in record time… and how YOU can take advantage of this profound business knowledge to create a fun, highly profitable, salon business that can make your financial dreams a reality.
As a top business and motivational speaker, Dan's authentic, powerful and entertaining presentations have become legendary.
He has shared the stage with the likes of George Foreman, Robert Kiyosaki, Mark Victor Hansen, Brian Tracy, Harv Eker, Jack Canfield, and Les Brown.
He has also been interviewed countless times and featured in many print articles around the globe.
His famous training events changed the lives of salon owners.
He is a rare trainer capable of coupling personal growth with professional development, which is why trade show and event planners invite him to their stages.
Recognized for his ability to blend motivation and methodology, Dan's events now sell out every time they are offered.
Even the best beauty professional in the world will struggle and suffer, even go broke without a MARKETING SYSTEM for attracting a steady flow of new, good customers. Like it or not, making a six-figure net income in this business has NOTHING to do with how much you know about beauty - It's how much you know about marketing.
I know this shouldn't be true, BUT it is. You can fight it and go broke OR you can enthusiastically embrace it and make lots of money. If and when you make this giant, mental paradigm shift, you instantly gain an enormous competitive edge over everyone else in your area.
While most salon owners start with a plan to have a work life balance by controlling their business, many find the concept of control is a trap. That translates into paying the ultimate price for having all the control: NO freedom.
In fact, most salon owners don’t build a business; they build a job. And while the job they build for themselves gives them a sense of control over their immediate business environment, it exacts the hefty price of losing the deeper sense of control and real freedom they’d enjoy if only they had built a business, not a job.
Life is too short not to enjoy. Live your life to the fullest while you're here. Experience everything, take care of yourself, friends and family. Make more money so you can give more back.
DJ Richoux is an entrepreneur and marketing coach who has over 19 years of practical hands on “street-smart” marketing and customer service experience. He also has a BA degree in Business and Marketing. He specializes in developing step-by-step systems that enable business owners to realize more profit, more freedom and more satisfaction from their businesses.
Some of DJ’s accomplishments include:
“Every action you take in your salon business should have the goal of either increasing sales or reducing expenses. When this done using a step-by-step action plan, your profits will skyrocket.”

John Uhrig is an experienced and skilled spa marketing expert. John has written for several newsletters, websites and blogs within the industry as well as been featured and published in many industry magazines too long to list here.
A few magazines you may recognize are Day Spa Magazine, Skin Inc. and Massage Magazine.
He has worked with hundreds and hundreds of spas and salons of all sizes.
John is sought after speaker who has presented key note presentations and workshops in Canada, the United States, the United Kingdom and Australia.
His information pact presentations have transformed the way spa and salon owners do business in today’s economy.
Although, his skills could surely be utilized by ANY business, he has perfected and focused his talents on the salon & spa industry where he has been working as a teacher, marketing expert, consultant and coach for the past 8 years.
His salon and spa consulting clients say that he is a master of – “creating more profits for the same effort and money invested.”
John stumbled into the spa industry almost by accident. John’s wife purchased a salon and spa. John started helping her get more clients and with the operations of the business.
They were getting more and more clients seeing tremendous success from the advertising strategies John was implementing.
Other owners started noticing their success and started asking John what he was doing. So he started teaching and creating client attraction systems for spa owners. This led to coaching, consulting and speaking at events for spa and salon owners.
Finally, John is absolutely passionate about what he does and he hopes to meet you one day soon!